About Us | Bella Cager

**ABOUT THE BRAND**
*Our Story*

In 2011 I was frustrated when looking for a smart, multifunctional bag. I couldn’t find one that was big enough to hold my laptop, fit enough things for an overnight stay, work as hand luggage and could also be used everyday — for work or weekends. With a love of design and textiles, I decided to try and create a bag that could do it all. The Have It All bag was born.
Fast forward to 2015 and my heart sinks when I see the selection of nappy bags available for my twins. That’s when I knew the bags needed to work for that life stage too — something fit for purpose but didn’t scream mum. So I updated my original 2011 design and also designed a larger bag suitable for the challenges of motherhood.
I hope that you find these bags useful as I have.

Our Bags

It’s very important to us that the bags we create are the opposite of throwaway fashion. We use the best materials we can find to ensure they are made to last and our designs are purposefully classic so you will love them for years.

**THE HAVE IT ALL BAG**
With you every step of the day

In this age of throwaway fashion I wanted to create a classic bag that was well made using the best quality materials, lasted for years and did it all — hence the Have It All Bag. I designed the bag for all women, at every stage of our increasingly busy lives. I personally take mine everywhere!

Shop Have It All Bag

**THE WILL TRAVEL BAG**
A trusted travel companion

After the Have It All Bag was designed, it was a natural progression for the Will Travel Bag to be made. It’s a bigger design made from durable waterproof canvas in Putty and heavy duty Denim in the other, so it’s ideal for trips to the beach, weekends away, the gym, or swimming lessons for the kids.

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**FIT ALL BAG**
All for one, one for all

The Fit All Bag folds flat or can be rolled up and is great for commuting when you need a bag that looks smart in meetings but fits in the umbrella, laptop and paperwork as well as a layer you have to peel off. Anyone can sling this over the shoulder and pile it full leaving sample boards, towels or spades out if you need.

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BELLA CAGER

Bella Cager grew up in West Sussex and spent most of her school holidays playing around in the countryside and on the coast at the family beach-hut. She studied Textiles at University and went on to get experience in both fashion and interior sectors and jumped ship to work in PR covering those sectors. After spending ten years in fashion and interiors PR in London and Sydney, she decided after several sampling trips to Indonesia to start her own textiles label. The collections were wholesaled in the UK and Internationally until 2014 when she decided to pause for a while (twins!) and after a break had the time to re-structure and decided to focus on accessories. The Have It All bags were the original design and concept behind the brand and received a great deal of Press Coverage over the years as well as most importantly, a loyal and repeat customer following. Bella is married with three children and lives in south London.